Andre M Louw: 1 book
Ambush Marketing & the Mega-Event Monopoly
How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Language: English
Release Date: June 6, 2012
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically...
