Anders Gronstedt: 1 book
The Customer Century
Lessons from World Class Companies in Integrated Communications
Language: English
Release Date: November 12, 2012
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Companies must learn...
