Celebrity, Publicity, and Branding in the Social Media Age
by
Alice E. Marwick
Language: English
Release Date: November 28, 2013
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations...