Alecia Swasy: 2 books
Soap Opera
The Inside Story of Procter & Gamble
Language: English
Release Date: November 21, 2012
As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America’s thirteenth largest company, lauded by business schools as a model for success. But behind P&G’s wholesome image is a control-obsessed company so paranoid that Wall Street...
How Journalists Use Twitter
The Changing Landscape of U.S. Newsrooms
Language: English
Release Date: August 30, 2016
How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research...