Alan Iny: 1 book
Thinking in New Boxes
A New Paradigm for Business Creativity
Language: English
Release Date: September 10, 2013
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.
LIGHTERS?
With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business...
