Alan Alexander: 22 books

La esencia de Diseñando la propuesta de valor radica en aplicar herramientas a la búsqueda caótica de propuestas de valor que los clientes esperan, y seguir manteniéndolas en consonancia con lo que quieren después de la búsqueda. Hace que las propuestas de valor sean visibles y tangibles...

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new...

Reviews advances in understanding and improving the welfare of dairy cattle;  Summarises current research on rumen biology, digestion and ways of optimising nutrition of dairy cattle from grazing to feed and feed supplements;  Discusses latest developments in maintaining the health of dairy cattle, including the genetics of disease resistance and dairy herd health management

Arts of Independence takes a hard look at the most neglected aspect of the argument for Scotland's distinctive national identity: the arts. The proposition is that music, painting, architecture, and, pre-eminently, literature are the fuel and fire that makes imagination possible. Following the success...

Interest in the use of digital technology in art therapy has grown significantly in recent years. This book provides an authoritative overview of the applications of digital art therapy with different client groups and considers the implications for practice. Alongside Cathy Malchiodi, the...

Dezembro de 1943. Um bombardeiro americano seriamente danificado se esforça para sobrevoar a zona de guerra alemã. No controle está um jovem de 21 anos, o segundo-tenente Charlie Brown. A maior parte da tripulação está morta ou gravemente ferida. Um caça inimigo se aproxima. A suástica na...

A panorama of ideas about nationality and culture, Arts and the Nation arose from the conviction that Scotland can never be really democratic until it gives the arts the priority of place and attention they demand. This book is a fresh take on subjects new and old, with multifaceted ideas of nationality...

Heterocycles in Life and Society is an introduction to the chemistry of heterocyclic compounds, focusing on their origin and occurrence in nature, biochemical significance and wide range of applications. Written in a readable and accessible style, the book takes a multidisciplinary approach to this...