Al Ries: 9 books
War in the Boardroom
Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
Language: English
Release Date: October 6, 2009
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think
There's a reason why the marketing programs of the auto industry, the airline industry, and many...
Positioning
Wie Marken und Unternehmen in übersättigten Märkten überleben
Language: German
Release Date: February 1, 2013
Vorteile auf einen Blick - Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert - Die besten Methoden, um hohe Marktanteile zu erreichen - Die Schwächen der Wettbewerber erkennen und nutzen - Mit aktuellen europäischen Beispielen Zum Werk Dieses Buch war nicht nur das erste, welches...
by Jack Trout, Al Ries
Language: Turkish
Release Date: January 1, 2001
Language: Turkish
Release Date: January 1, 2001
Pazarlama devrimini ateşleyen kitap!
Dünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, iletişim bombardımanı altındaki toplumumuzda fark edilmenin yolunun insanların zihninde eşsiz bir "konum" yaratmaktan geçtiğini söylüyor... Ve bunun nasıl yapılacağını...
The Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
Language: English
Release Date: March 17, 2009
What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative...
The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Language: English
Release Date: October 6, 2009
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in...
by Al Ries, Laura Ries
Language: English
Release Date: March 17, 2009
Language: English
Release Date: March 17, 2009
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing...
by Al Ries, Jack Trout
Language: English
Release Date: December 13, 2000
Language: English
Release Date: December 13, 2000
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing...
The 22 Immutable Laws of Marketing
Exposed and Explained by the World's Two
Language: English
Release Date: October 13, 2009
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
by Jack Trout, Al Ries
Language: Turkish
Release Date: January 1, 2001
Language: Turkish
Release Date: January 1, 2001
Bu kitap; reklamın neden tek başına yeterince işe yaramayacağının kitabı.
Bu kitap; neden marka isminizi, ürününüzü, fiyatınızı, dağıtım kanalınızı, hedef kitlenizi ya da stratejinizi değiştirmeden başarıya ulaşamayacağınızın kitabı.
Bu kitap; neden "marka...