Al Heller: 1 book
Consumer-Centric Category Management
How to Increase Profits by Managing Categories Based on Consumer Needs
Language: English
Release Date: June 12, 2012
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category...
