Akin Arikan: 1 book
Multichannel Marketing
Metrics and Methods for On and Offline Success
Language: English
Release Date: May 4, 2011
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that...
