Aaron Smith: 44 books

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis...

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices,...

Interdisciplinarity has become a buzzword in academia, as research universities funnel their financial resources toward collaborations between faculty in different disciplines. In theory, interdisciplinary collaboration breaks down artificial divisions between different departments, allowing more...

Toward the end of his career, Karl Barth made the provocative statement that perhaps what Schleiermacher was up to was a “theology of the third-article” and that he anticipated in the future that a true third-article theology would appear. Many interpreters, of course, took that to indicate not...

Essentials of Applied Econometrics prepares students for a world in which more data surround us every day and in which econometric tools are put to diverse uses. Written for students in economics and for professionals interested in continuing an education in econometrics, this succinct text not only...

Injury recidivism is a continuing health problem in the modern clinical setting and has been part of medical literature for some time. However, it has been largely absent from forensic and bioarchaeological scholarship, despite the fact that practitioners work closely with skeletal remains and, in...

It’s an Urban Style of Love is a collection of short urban tales depicting how contemporary love is found where you least expect it.  From online gaming to jogging, the club scene to the park, these short stories inspire us to believe that there is someone for everyone, and sometimes you will find...

The ultimate weapon has been created, and with it, the imperious Kasna intend to destroy the gods. Created by Vong Kidfar’s Father and Grandfather, the Heaven’s Gate Project has been absorbed by government and special interests, who are determined to see the endeavour through, despite any...

The Raath have been defeated, Vosk Balum is the new leader of the Kalek, and the future has a bright potential to it. But on Vosk’s first mission as the new President of the Kalek, he and his team are caught in a game being played by one of the most evil Kal’sek to ever live… will he...

Despite Vong’s best efforts to escape Dragon, Glowing Eyes is close on the young Kalek Warriors heels. His quest to find Rocky Bluestar is at an end, and his battle to retain the pieces of his shattered life has begun. Meanwhile, Vong’s teacher, Van Del-Himnor, who is searching for Vong,...

Continuing his search for his lost friend, Vong Kidfar descends into the Depths of Kasnatia’s Capital City. Unbeknownst to him, his actions are playing into the machination of Dragon, the Kingpin of the Underworld. As his hopes of finding Rocky grow dim, Vong is compelled to deviate...

Belief change lies at the heart of all human aspirations. From career progression, weight loss, spiritual commitment, and ideological passion, to love, grief, war, identity, and sport, beliefs guide our lives and to a great extent, determine our success, satisfaction and happiness. Cognitive Mechanisms...

War in the Kasna Republik! With the Heaven’s Gate Incident behind them, the Kasna must now deal with the evil Raath. Still reeling from the loss of his Father and Grandfather, Vong Kidfar has sunk into an existence of anger and bitterness. Hungry to lash out at someone, Vong volunteers...

Vong Kidfar’s next step may be his last. Shot down on the embattled planet, Rokina, Vong Kidfar was pursued and hunted to the Kalek army, his teacher Zept and friend Colt were killed in the process. Now, a part of the Kalek Army, Vong Kidfar is out for revenge. With so much loss heaped...