Aaron Shapiro: 4 books

Book cover of Users, Not Customers

Users, Not Customers

Who Really Determines the Success of Your Business

by Aaron Shapiro
Language: English
Release Date: October 27, 2011

If you're still chasing customers online, you're looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on...
Book cover of The Lure of the North Woods

The Lure of the North Woods

Cultivating Tourism in the Upper Midwest

by Aaron Shapiro
Language: English
Release Date: March 30, 2013

In the late nineteenth century, the North Woods offered people little in the way of a pleasant escape. Rather, it was a hub of production supplying industrial America with vast quantities of lumber and mineral ore. This book tells the story of how northern Minnesota, northern Wisconsin, and Michigan’s...
Book cover of WritingThe Sacred Art: Beyond the Page to Spiritual Practice
by Rami Shapiro, Aaron Shapiro
Language: English
Release Date: April 19, 2012

This fresh and unapologetic guide to writing as a spiritual practice approaches writing as a way to turn the spiral of body, heart, mind, soul and spirit that leads to spiritual awakening. Lead by renowned spirituality teacher Rami Shapiro and award-winning writer and writing coach Aaron Shapiroand featuring...
Book cover of Nietzsche's On the Genealogy of Morals
by Keith Ansell Pearson, Babette Babich, Eric Blondel
Language: English
Release Date: September 8, 2006

This astonishingly rich volume collects the work of an international group of scholars, including some of the best known in academia. Experts in ethics, epistemology, philosophy of mind, political theory, aesthetics, history, critical theory, and hermeneutics bring to light the best philosophical...
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