A Read: 6 books

Book cover of Modern Architecture in Theatre

Modern Architecture in Theatre

The Experiments of Art et Action

by A. Read
Language: English
Release Date: November 21, 2013

If the city is the theatre of urban life, how does architecture act in its many performances? This book reconstructs the spatial experiments of Art et Action, a theatre troupe active in 1920s Paris, and how their designs for theater buildings show how the performance spaces interacted with actors and spectators according to their type.
Book cover of Target Opportunity Selling: Top Sales Performers Reveal What Really Works
by Nicholas A.C. Read
Language: English
Release Date: December 27, 2013

A game-changing sales model that targets opportunities in every stage of today's long-lead sale Target Opportunity Selling reveals best practices based on first-hand interviews with top sales performers throughout the world. Leading sales trainer Nic Read describes what he calls the...
Book cover of Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top
by Nicholas A.C. Read, Dr. Stephen J. Bistritz
Language: English
Release Date: August 18, 2009

It’s the goal of every salesperson: getting access to senior client executives—the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves! With 60 years...
Book cover of Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

What Every Executive Wants You to Know About Successfully Selling to the Top

by Nicholas A.C. Read, Stephen J. Bistritz, Ed.D.
Language: English
Release Date: February 21, 2018

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING. Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major...
Book cover of Integrating Human Factors Methods and Systems Thinking for Transport Analysis and Design
by Gemma J. M. Read, Vanessa Beanland, Michael G. Lenné
Language: English
Release Date: July 26, 2017

Governments and road safety agencies around the world have either introduced or are considering 'safe system' strategies, a long overdue acknowledgement that different elements of the road system contribute to road safety outcomes. Human factors approaches have a leading role here in both conceptualising...
Book cover of Distributed Situation Awareness in Road Transport

Distributed Situation Awareness in Road Transport

Theory, Measurement, and Application to Intersection Design

by Paul M. Salmon, Gemma Jennie Megan Read, Guy H. Walker
Language: English
Release Date: November 21, 2018

How can we design transport environments that cater to the situation awareness needs of different end-users? This book answers this question by showcasing how state-of-the-art human factors theory and methods can be used to understand how situation awareness differs across drivers, cyclists, motorcyclists,...
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