A Resource Guide for Beginners
by
Professor J V Vilanilam, A K Varghese
Language: English
Release Date: March 5, 2004
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis.
The...