Best Business Practices by Leading Companies
by
Kaye Sung Chon
Language: English
Release Date: February 7, 2006
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world-and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how