Tourism Travel category: 1805 books

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional...

Looks at the bigger picture, and the future trends that are going to affect the global business world over the next few years. The author analyses traditional themes such as technology and sustainability but also takes into consideration the effects of developments in other areas such as health, education and demographics

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector...

From 17th-century Sweden to the present time, this remarkable volume provides a historical perspective on the manner in which hospitality has developed from a private right and obligation to a commercialized product. Examining the ways religion, belief, and notions of health and wellness have been...

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or...

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation...

The recent proliferation of events as a subject of study in its own right has signalled the emergence of a new field – event studies. However, whilst the management-inspired notion of planned events, which strives for conceptual slenderness, may indeed be useful for event managers, the moment we...

Can activism be considered a leisure activity? Can the Occupy movement, local campaigns for change and lone acts of personal resistance be understood as events? Within the field of Events Management the content of events is generally analyzed within three categories—culture, sport or business....

For the past 30 years we have had plenty of cheap, generic rosé, but now a new, serious wine category with complexity and challenges is beginning to appear. Elizabeth Gabay’s pioneering book, Rosé: Understanding the pink wine revolution is the first expert guide to the rosé market as it is today...

Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...

In “How To Be a Beer Tub Girl and Make Big Tips” Romana Van Lissum shows you how to profit in the competitive business of beer tub sales and gain steady customers. By learning a few simple tricks, customers will gravitate towards you and you’ll easily convince them to buy whatever product you...

“How To Be a Food Server in a Pub and Make Big Tips” focuses on showing you the food serving side of working in a pub, bar, show lounge and any other liquor serving establishment.There are many important aspects to this job and Romana breaks them all down for you in detail. Food service in a pub...

Master the powerful knowledge gained over 20 years from a successful cocktail waitress in the strip bar industry and make more money than you thought possible! In this book of cocktail waitressing, Romana Van Lissum explains over 20 years of cocktail waitress advice in a simple step-by-step...

From 1859 to the present, the name Paul Smiths has meant different things to visitors and residents of the Adirondack Mountains of northern New York. In the 19th century, the name was synonymous with a grand hotel on the shores of Lower St. Regis Lake and the wilderness guide who was its founder. In...