Sports category: 37872 books

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than...

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial...

Sports Makes You Type Faster presents a remarkable new collection of essays by one of America’s best-known and best-loved sportswriters. Served up with the acerbic wit that is Dan Jenkins’s hallmark, the essays range over the whole world of sports, taking aim at owners, players, fans, and franchises...

Behold the power of women! These are the inspirational real-life stories of female superstar athletes Serena and Venus Williams, Simone Biles, Carli Lloyd, and more -- role models all. For sports fans, aspiring athletes and readers of sports biographies. Growing up in a crime-plagued, gang-infested...

Find out what it takes to be a professional athlete or sports official... The sports world offers many opportunities. Professionals work as: •Athletes, •Coaches, •Umpires and referees, and •Other sports officials. The world of professional sports is exciting—and demanding. You'll need physical...

In recent years, research studies into sports injuries have provided healthcare professionals with a better understanding of their etiology and natural history. On this basis, novel concepts in the diagnosis and management of these conditions are now being explored. This timely book offers a complete...

Providing key data, insights, and ways of thinking about women and sports, this book is an excellent resource for high school and undergraduate students as well as for sport organizations serving girls and women. • Provides readers with an overview of how sports came to be associated with...

The professionalisation of sports coaching has demanded higher standards of leadership in order to improve performance and effectiveness. This book focuses on leadership in sports coaching, exploring key concepts and principles underpinned by a presentation of new empirical research. Placing social...

Sports coaching is a social activity. At its heart lies a complex interaction between coach and athlete played out within the context of sport, itself a socio-culturally defined set of practices. In this ground-breaking book, leading international coaching scholars and coaches argue that an understanding...

Every successful sports coach knows that good teaching and social practices are just as important as expertise in sport skills and tactics. Now in a fully revised and updated third edition, Understanding Sports Coaching is still the only introduction to theory and practice in sports coaching to fully...

Written by widely respected acupuncture expert Yun-tao Ma, PhD, LAc, Biomedical Acupuncture for Sports and Trauma Rehabilitation shows techniques that will enhance athletic performance, accelerate recovery after intensive workouts, and speed trauma rehabilitation after injuries or surgeries. Evidence-based...

Published in association with the International Federation of Sports Medicine, FIMS Sports Medicine Event Manual covers all aspects of setting up sports medicine care for sporting events along with what to do to care for the athletes.  This emergency sports medicine manual addresses an array of essential...

This important new study examines the changing place and meaning of lifestyle sports – parkour, surfing, skateboarding, kite-surfing and others – and asks whether they continue to pose a challenge to the dominant meanings and experience of ‘sport’ and physical culture. Drawing on a...

How do people become involved in sports? What can their experiences teach us? These are two of the many questions asked by this unique collection of personal stories of people involved in sport. Told by researchers who have interviewd participants and observed what happens in the setting where people...