52 Small Ideas That Can Make a Big Difference
by
Steve Lance, Jeff Woll
Language: English
Release Date: July 6, 2006
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
This is a short, fun-to-read, practical book designed to be read quickly and referred...