Retailing category: 264 books
by Juan Dueñas Nogueras
Language: Spanish
Release Date: May 26, 2016
Language: Spanish
Release Date: May 26, 2016
Determinar y aplicar las estrategias básicas de atención y de calidad en el servicio propias de pequeños comercios conforme a la normativa aplicable, códigos de buenas prácticas y respeto medioambiental. Establecer la política del pequeño comercio en cuanto a la utilización de la web como...
Shopper Intimacy
A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Language: English
Release Date: September 9, 2010
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive,...
by Lionel Binnie
Language: English
Release Date: May 22, 2018
Language: English
Release Date: May 22, 2018
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?
By understanding how retail has evolved through the years and what the current state of...
1001 Ideas to Create Retail Excitement
(Revised & Updated)
Language: English
Release Date: September 30, 2003
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business...
by Matilde Cabezalí Hernández, Yolanda Lubián Serrano
Language: Spanish
Release Date: January 17, 2017
Language: Spanish
Release Date: January 17, 2017
Aplicar técnicas de escaparatismo específicas, en función de distintos objetivos comerciales y estéticos propios del pequeño comercio para la imagen de la tienda y atracción de clientes. Ebook ajustado al certificado de profesionalidad de Actividades de gestión del pequeño comercio.
Minding the Store
A Big Story about a Small Business
Language: English
Release Date: October 30, 2018
**“I really enjoyed this book. In fact, I could go for a second helping!”—Amy Sedaris
“Entrepreneurs will learn a thing or two about translating a dream into thoughtful business growth, and everyone will laugh, cry, and nod along with a woman who has chosen to live an extraordinary...
Remembering Woolworth's
A Nostalgic History of the World's Most Famous Five-and-Dime
Language: English
Release Date: April 8, 2014
Remembering Woolworth's brings back to life all the nostalgia and magic of the famous five-and-dime that captured the hearts of Americans for over a century
Millions of Americans have fond memories of shopping at Woolworth's, wandering the aisles in search of a humble spool of Woolco thread,...
Carson's
The History of a Chicago Shopping Landmark
Language: English
Release Date: November 19, 2013
Carson Pirie Scott and Company always enjoyed a sterling reputation in Chicago, even among the merchant princes of State Street. For more than one hundred years, in architect Louis Sullivan's stunning commercial masterpiece, Carson's stood shoulder to shoulder with retail icon Marshall Field's, establishing...
On Target
How the World's Hottest Retailer Hit a Bull's-Eye
Language: English
Release Date: December 22, 2010
The first behind-the-scenes look at the stunning success of America's hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders...
We Are Market Basket
The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
Language: English
Release Date: August 12, 2015
On June 23, 2014, the long-time CEO of a popular New England supermarket chain was ousted by his board of directors, led by his cousin. What transpired over the next two months is an inspiring tale of epic loyalty to a man who had impacted his community far beyond that of providing groceries.In We...
by Devin T. Frick
Language: English
Release Date: March 23, 2015
Language: English
Release Date: March 23, 2015
From the store's beginnings in March 1907 until its closing on June 25, 1983, Bullock's was Los Angeles's store of choice. Throughout its 76 years of operation, Bullock's flagship department store became an icon, a commercial beacon in the vast city. The name Bullock's has engendered many memories...
But Wait ... There's More!
Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink
Language: English
Release Date: October 6, 2009
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year,...
Marshall Field's
The Store that Helped Build Chicago
Language: English
Release Date: September 10, 2010
Anyone who has waited in a Christmas line for the Walnut Room's Great Tree can attest that Chicago's loyalty to Marshall Field's is fierce. Dayton-Hudson even had to take out advertising around town to apologize for changing the Field's hallowed green bags. And with good reason--the store and those who...
by Mal Coven
Language: English
Release Date: June 6, 2012
Language: English
Release Date: June 6, 2012
The story of Mal Coven the family man, the businessman, and the entrepreneur for whom retirement from the Biway has meant pursuing original entrepreneurial ideas -- as well as brushing up against and corresponding with celebrities Barbara Walters, Larry King, Nancy Sinatra, Jackie Mason, Bud Selig,...