Retailing category: 264 books

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such...

Retail lease negotiation and administration is the key to running a successful retail business. This practical guide will assist retailers to negotiate a fair lease and successfully administer occupancy costs during the lease term, whether you are: A small retailer in a shopping centre or stand-alone...

Customer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain...

In recent years, we have witnessed huge economic and socio-political change in the Gulf. This book examines the rapid industrialization of the region and how local economies are starting to diversify away from petroleum, exploring how this transformative process is starting to impact on the region’s...

The scope of the study reported in this book entails understanding the constraints and providing potential diagnostics to Africa’s leather sector, which is otherwise globally, one of the most lucrative agro-based industries in the world, estimated at over US$ 130Billion. One of the principle core...

The old country stores along the back roads of rural Mississippi are the treasures that remain of a bygone era. Travel back to the Mississippi of yesteryear and hear of the deadly can of molasses that once caused a massacre in Carrollton, Mississippi, in the late 1800s. Find the church near Alston's...

Have you been spending more than ever on marketing, but feel like your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem to be enough? Do you know the retail...

Come impostare una strategia? Come creare contenuti? I social servono o no a vendere? Come vendere alimentari, ebook, vino e altro? Quali forme di ecommerce esistono? Quali sono le visioni del futuro della vendita online e offline? Questo libro è una raccolta – ragionata, aggiornata e in...

Fashion Manifesto will forever change your relationship to clothes and fashion. Refuse to be a fashion slave and start thinking creatively about your own outfit! Renew your wardrobe and your style, but without having to shop! Master the seven essential fashion rules for streamlining your closet and...

La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing qui auront une incidence directe...

City Market's story begins with a penniless eighteen-year-old immigrant and closes with the business becoming part of the largest supermarket chain in the United States. In 1924, brothers Paul, Frank, Leo and Clarence Prinster bought a meat market in Grand Junction, Colorado, a business venture that...

Perhaps you are doubting yourself competing with the big boys. Possibly you are looking to improve yourself and your business. Maybe sometimes you feel stuck or overwhelmed with all available information.  Imagine having clear hands on practical tips about how to get the most out of your personal...

Ever been stressed by the queue in a fast food restaurant? Or an airline check in? Or had to wait ages in an A&E? When was the last time that you had to queue for something and enjoyed the experience? In the fast paced wireless and e-enabled world why do we have to wait for service? Terry Green takes...