Research category: 4571 books
Validating Product Ideas
Through Lean User Research
Language: English
Release Date: January 19, 2016
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
Unpacking Open Innovation
Highlights From a Co-Evolutionary Inquiry
Language: English
Release Date: December 18, 2013
Disintegrated or distributed innovation, collaborative innovation, collective invention, collegial innovation, free innovation, open knowledge disclosure, free knowledge disclosure: are these all the same thing? This shows us there is some confusion regarding open innovation, or at least there is...
Digital Neuromarketing
The Psychology Of Persuasion In The Digital Age
Language: English
Release Date: September 16, 2015
Marketing is psychology, in practice. That’s all it is.
This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for...
Absolute Value
What Really Influences Customers in the Age of (Nearly) Perfect Information
Language: English
Release Date: February 4, 2014
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How...
by Renae Wright-Davidson
Language: English
Release Date: November 14, 2011
Language: English
Release Date: November 14, 2011
There is no available information at this time.
Survival: A Medical Memoir
From Drug Discovery To Clinical Cancer Trials
Language: English
Release Date: March 21, 2016
This is the amazing true story of medical research, far outside the box, that led to the discovery of a novel antihistamine (DPPE) that helped chemotherapy drugs cure laboratory mice of cancer while protecting the bone marrow. The book chronicles an inventor's passion to move DPPE from the laboratory...
Case Study as Research Method
A Practical Handbook
Language: English
Release Date: January 1, 2010
Teeming with practical examples, this guide promotes an integrated approach for carrying out a case study. With a background emphasis on how to ensure the reliability and validity of results, the different steps of this approach are detailed: assessing the appropriateness of a case study; preparation; selecting cases; data collection, analysis and interpretation; and reporting results
Researching the Public Opinion Environment
Theories and Methods
Language: English
Release Date: May 11, 2000
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses...
Summary of The Emperor of All Maladies
by Siddhartha Mukherjee | Includes Analysis
Language: English
Release Date: May 19, 2016
Summary of The Emperor of All Maladies: by Siddhartha Mukherjee | Includes Analysis Preview: Scientist and physician Siddhartha Mukherjee, author of The Emperor of All Maladies, calls his book a biography of cancer rather than simply a history. The author explores a wide range...
by Erich Fromm
Language: English
Release Date: January 26, 2011
Language: English
Release Date: January 26, 2011
A brilliant meditation on mental health in the modern world; alienation; ways to overcome “the insane society”; a comprehensive analysis of prevailing concepts of mental health against Fromm’s views on overcoming destructive narcissism and social determinants of mental health; and a look at humankind’s alleged passivity in relation to dreams, child development, and psychology.
Videography
Introduction to Interpretive Videoanalysis of Social Situations
Language: English
Release Date: November 25, 2014
This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical and technical questions and potential problems arising during the research process....
by Andreas Witzel, Dr. Herwig Reiter
Language: English
Release Date: June 22, 2012
Language: English
Release Date: June 22, 2012
This book provides the first English language account of the interview method known as the PCI. Offering a way of collecting knowledge by means of involving people actively in the research process, the interviewer takes the role of a well-informed traveller. With careful preparation and planning,...
Brand Aid
A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
Language: English
Release Date: December 30, 2014
A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it is absolutely essential...
by
Language: English
Release Date: April 30, 2012
Language: English
Release Date: April 30, 2012
Tailoring information systems development to operations management and business strategy is an important way to bolster the effectiveness and efficiency of any institution’s managerial success. Innovations in Information Systems for Business Functionality and Operations Management offers a vital compendium...