Research category: 4571 books

This proceedings book presents selected contributions from the XVIII Congress of APDIO (the Portuguese Association of Operational Research) held in Valença on June 28–30, 2017. Prepared by leading Portuguese and international researchers in the field of operations research, it covers a wide range...

Lecturers, request your electronic inspection copy here. The ultimate companion to successfully completing your research project, the author guides you through a step-by-step approach to research and provides all of the skills and momentum you need to excel. Each stage of a project is clearly...

Why use qualitative methods? What kinds of questions can qualitative methods help you answer? How do you actually do rigorous and reflective qualitative research in the real world?   Written by a team of leading researchers associated with NatCen Social Research (the National Centre for Social...

This is a primary, comprehensive textbook for people who are considering undertaking a piece of health-related research. It is an accessible companion with the aim of getting the reader to think broadly about all of the issues that need to be considered when embarking on a project. This is...

This book is a guide to research methods for practitioner research. Written in friendly and accessible language, it includes numerous practical examples based on the authors' own experiences in the field, to support readers. The authors provide information and guidance on developing research...

**Lecturers, request your electronic inspection copy ** Qualitative researchers can now connect with participants online to collect deep, rich data and generate new understandings of contemporary research phenomena. *Doing Qualitative Research Online *gives students and researchers the practical...

The design of this book owes much to M. David Merrill, Ph.D., who in the 70s was a professor at Brigham Young University. At the time, he was researching concepts for designing curriculum. He developed a method of designing instructional materials that used the principles of Rule Example - Practice....

The Digital Research Phrase Book contains thousands of research phrases from a digital and electronic perspective. Many phrases in research reports and papers often have a technological or computer type of focus. The book lists phrases and examines developing ideas and phrases from a virtual perspective...

Lecturers/instructors - request a free digital inspection copy here In the Second Edition of this textbook designed for new researchers, Uwe Flick takes readers through the process of producing a research project. The book gives readers the fundamental data collection and analysis skills that...

A balanced, accessible discussion of whether and on what grounds animal research can be ethically justified. An estimated 100 million nonhuman vertebrates worldwide—including primates, dogs, cats, rabbits, hamsters, birds, rats, and mice—are bred, captured, or otherwise acquired every year...

Understanding marketing research to make better business decisions   An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic...

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the...

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables...

Addressing the complexity, flexibility, and controversies of qualitative research’s many genres, Designing Qualitative Research, Sixth Edition gives students, research managers, policy analysts, and applied researchers clear, easy-to-understand guidance on designing qualitative research. While maintaining...