Public Relations category: 887 books
Introducing Public Relations
Theory and Practice
Language: English
Release Date: February 3, 2011
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the...
Public Relations in Britain
A History of Professional Practice in the Twentieth Century
Language: English
Release Date: July 22, 2004
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments....
Ethics in Public Relations
Responsible Advocacy
Language: English
Release Date: May 3, 2006
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical...
The Bauhaus and Public Relations
Communication in a Permanent State of Crisis
Language: English
Release Date: January 10, 2014
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence...
Strategic Public Relations Management
Planning and Managing Effective Communication Campaigns
Language: English
Release Date: February 20, 2015
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...
by Jeff Domansky
Language: English
Release Date: November 6, 2011
Language: English
Release Date: November 6, 2011
Having trouble finding a real PR job? Applied for dozens of public relations jobs using traditional techniques and still can’t get an interview? Overwhelmed by too much information and don’t know where to start? PRoactive: The Public Relations Job Hunter’s Guide will help you find and win a...
Today's Public Relations
An Introduction
Language: English
Release Date: October 19, 2005
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching...
Public Relations Campaigns
An Integrated Approach
Language: English
Release Date: February 5, 2018
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case...
Public Relations
Critical Debates and Contemporary Practice
Language: English
Release Date: February 24, 2006
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio
Excellent Public Relations and Effective Organizations
A Study of Communication Management in Three Countries
Language: English
Release Date: January 30, 2003
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains...
by
Language: English
Release Date: April 25, 2018
Language: English
Release Date: April 25, 2018
A comprehensive volume that offers the most current thinking on the practice and theory of engagement
With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings...
Female Business Owners in Public Relations
Constructing Identity at Home and at Work
Language: English
Release Date: May 12, 2016
Female Business Owners in Public Relations: Constructing Identity at Home and at Work presents an important perspective on how female business owners construct their work-life integration and addresses key identity questions. Weidhaas examines business ownership in public relations, an industry dominated...
Public Relations and Social Theory
Key Figures, Concepts and Developments
Language: English
Release Date: April 17, 2018
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber,...
Protest Public Relations
Communicating dissent and activism
Language: English
Release Date: October 31, 2018
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen.
Regardless of their nature -...