Public Relations category: 887 books
by
Language: English
Release Date: January 5, 2016
Language: English
Release Date: January 5, 2016
We live in world increasingly shaped by risk, a fact underscored by recent events in the financial markets, science and technology, environmental policy and biosecurity, law enforcement and criminal justice. Risk assessment has become a central concern of governments, organisations and the professions,...
Displaying Competence in Organizations
Discourse Perspectives
Language: English
Release Date: May 26, 2011
Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform tasks or functions, possibly at a superior level.
The Ins and Outs of Business and Professional Discourse Research
Reflections on Interacting with the Workplace
Language: English
Release Date: October 19, 2015
Winner of the Association for Business Communication’s Distinguished Publication on Business Communication Award 2016
This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and...
by Sara Burillo
Language: Spanish
Release Date: February 21, 2016
Language: Spanish
Release Date: February 21, 2016
CÓMO ATRAER, SEDUCIR, CAUTIVAR E INFLUIR EN LOS DEMÁS
Esta es una guía fácil de leer y amena para descubrir cómo utilizar virtudes que ya tenemos nosotros mismos, pero que no solemos usar a pesar de tenerlas a nuestra disposición.
No habla sólo de los pasos a seguir sino de cómo darlos.
Esta...
by Anonymous
Language: English
Release Date: July 30, 2015
Language: English
Release Date: July 30, 2015
How To Focus On The Big Picture As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture. This is where you strategics, foresee and plan things to...
Ultimate Guide to Twitter for Business
Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover 10 Twitter Tools that Can be Applied Now
Language: English
Release Date: February 1, 2013
Who should you follow? How many people should you follow? How often should you tweet?
Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business,...
Answers for Modern Communicators
A Guide to Effective Business Communication
Language: English
Release Date: September 27, 2017
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers...
Bricks to Clicks
Why Some Brands Will Thrive in E-Commerce and Others Won't
Language: English
Release Date: May 19, 2017
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive...
Online-Kommunikation für Verbände
Wie Ihre Botschaften die Zielgruppen sicher erreichen und überzeugen
Language: German
Release Date: December 18, 2017
Strategische Website-Konzeption, treffgenaue PR-Maßnahmen, kluges Issue Management, Campaigning im Internet und authentischer Dialog mit der Commmunity wollen gelernt sein – gerade von Verbänden, die es oft mit unterschiedlichsten Zielgruppen zu tun haben. Dieses Buch zeigt, wie es geht, und erläutert,...
Erfolgreich mit Spenderinnen und Spendern korrespondieren
Mit gelungenen Texten gewinnen und binden
Language: German
Release Date: February 8, 2017
Dieses essential vermittelt das Know-how für ein erfolgreiches Follow-up von Spenden-Werbung: Gezeigt wird, wie Briefe und Mails von Spendern professionell beantwortet und gewinnende Antworten formuliert werden. Anhand vieler Beispiele wird erläutert, wie eine Non-Profit-Organisation zum Ausdruck...
Content Marketing in der Praxis
Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen
Language: German
Release Date: April 7, 2017
Dieses Fachbuch zeigt konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen...
LinkedIn 101 Success Tour
Skyrocket your Sales with Proven LinkedIn Marketing Techniques
Language: English
Release Date: November 25, 2018
Welcome to the very latest and easiest to apply “LinkedIn Marketing 2019” Training, designed to take you in a step-by-step manner and walk you through the process of getting the most out of LinkedIn Marketing, for your business, in 2019.
I’m very excited to have you here, and I know that...
Business Branding
A Guide to Successful Business Branding
Language: English
Release Date: September 20, 2016
Branding is all about image of a business. The concept doesn't only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The...
Tar Wars
Oil, Environment and Alberta's Image
Language: English
Release Date: February 27, 2017
Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual,...