Public Relations category: 887 books
Trust and Governance Institutions
Asian Experiences
Language: English
Release Date: January 1, 2013
This book explores trust in government from a variety of perspectives in the Asian region. The book is divided into three parts, and there are seven Asian countries that have been covered by ten chapters. The first part contains three chapters which focus on two East Asian governments Hong Kong and...
Relevance
The Power to Change Minds and Behavior and Stay Ahead of the Competition
Language: English
Release Date: March 11, 2014
Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus...
by Tony Cosentino
Language: English
Release Date: October 15, 2011
Language: English
Release Date: October 15, 2011
Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.
by
Language: English
Release Date: April 14, 2015
Language: English
Release Date: April 14, 2015
This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.
by Francesca Bargiela-Chiappini, Catherine Nickerson, B. Planken
Language: English
Release Date: July 25, 2013
Language: English
Release Date: July 25, 2013
This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
by Svetlana N. Orlova, Elena N. Malyuga
Language: English
Release Date: November 14, 2017
Language: English
Release Date: November 14, 2017
This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic...
by Saskia Faulk, Jean-Claude Usunier
Language: English
Release Date: May 2, 2009
Language: English
Release Date: May 2, 2009
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research...
by P Lencioni
Language: English
Release Date: November 27, 2017
Language: English
Release Date: November 27, 2017
Don't have time to read the whole book?
The Five Dysfunctions of a Team Summarized for Busy People is for you !
It briefly describes the many pitfalls that teams face as they seek to "row together".
This summary explores the fundamental causes of organizational politics and team failure.
by Janet Sayers
Language: English
Release Date: May 19, 2018
Language: English
Release Date: May 19, 2018
Takes a close look at the business apology, using the example of the Air New Zealand TE901 Erebus Disaster to show how and why organisations need to apologise well. The book series ‘Interface: Cases, Essays and Stories for Use in Business Education' is developed from real classrooms and from the research of Associate Professor Janet G. Sayers.
Health Communication and Mass Media
An Integrated Approach to Policy and Practice
Language: English
Release Date: April 22, 2016
Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of...
Social Marketing
Advances in Research and Theory
Language: English
Release Date: May 1, 2014
Learn what marketing practices can positively impact behavior
The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of...
Forum Marketing Influence
A comprehensive tell-all guide on how to become more influential at forums
Language: English
Release Date: December 18, 2018
The success of Forum marketing requires more than just the submitting of posts to threads in forums. Knowing proven tactics is an advantage and can help you be successful in your overall goals.
This guide will show you exactly how to achieve these known skills. Start today by doing Forum marketing...
Arctic Silver A Little Spam Will Do YA
A case study on astroturfing,spam,fake on line reviews in the gaming PC after market
Language: English
Release Date: October 18, 2016
**This is a compilation of articles as published on the Edstech reports blog and CNNireport **
In the Spirit of Academia we picked a product called Arctic Silver 5 whom is one of the most egregious Astroturfers as they have used just about every single Black Hat technique known to the world...
Comunicazione e marketing delle imprese sportive. Dall'analisi strategica alla gestione del marchio e delle sponsorizzazioni
Dall'analisi strategica alla gestione del marchio e delle sponsorizzazioni
Language: Italian
Release Date: September 11, 2015
Le più evolute teorie e tecniche di comunicazione e marketing applicabili nel mercato dello sport, supportato da esempi pratici e dalle case history di Piazza di Siena e Casa Italia. NOTA DELL'EDITORE: la versione PDF di questo ebook è visualizzabile su Pc, Mac e tablet; tutte le altre versioni sono ottimizzate per la lettura su tablet.