Public Relations category: 887 books

Surefire Ways To Build Up The Way You Use Words To Expand Your Business! This Book Is One Of The Most Valuable Resources In The World When It Comes To The Basics On Using Words Effectively For Your Business! Among the most potent tools in your sales armory is the informed and judicious...

NO RIGHT ANSWERS is a practical management guide for developing your subordinates, building winning teams and developing capabilities to become an inspirational leader in the workplace. This compelling narrative takes you on a riveting journey to discover simple alternatives for resolving human relation...

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and...

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and...

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and...

With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked...

Our promise today is we are going to talk about, “What you should talk about.”  You know so much stuff in your head, and you know so many things in your business. We want you, at a moment’s notice, to be able to have a conversation with anyone who connects to your audience that you can benefit...

Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively capture and generate ideas that address the...

The world's most successful startups all share one quality. They started out being known only by a passionate few - their superfans who spread the word about them and pushed the new company to fame and fortune. In this book, you'll receive valuable marketing tips and techniques to build your startup’s...

THE CLASSIC guide to develop a marketing plan-completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this...

Alan's easy to read guide on all aspects of marketing/publicity for business to business worldwide. The special section on press releases is acclaimed by editors as the best ever. Complimentary sections include; tools of the trade, media contacts, PR launches, exhibitions, direct mail, photography,...

This book is a general guide to marketing a business. It is NOT a marketing plan, but rather a simple do-it-yourself guide to marketing and social media. It is not a get rich quick scam.  This book contains tips and tricks to:  *Press Releases  *Free Advertising  *Social Media  *Researching the Market   

Want to get your business book flying off the shelves? It’s never too soon to start thinking about how to market and promote your book. In this Authority Guide, leading book PR and marketing expert Chantal Cooke, presents 52 tips that will make your book stand out from the crowd, build your credibility as an author, and ensure you achieve those all-important sales.

This book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation. Focusing primarily on the linguistic behaviours demonstrating agency and power of managers and staff members displayed during...