Public Relations category: 887 books

360 Degrees of Success is furnishing simple, effective and user friendly tools you can tailor into your personal, professional---business life and create your success at any age or time.

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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GamerGate is the PR Crisis nightmare that won't stop for gaming, the brands associated with them, and the press. What went wrong? What can companies learn to prevent a PR Crisis like this or stop a problem from evolving into a crisis like this? Who is responsible and what can you learn from them?...

This book discusses the proper use of legal language in business communication. While communicating, a business leader has to bear in mind the relevant legal framework, and be sure to never violate it. However, legal language in itself can be so complex and difficult that it is often unclear as to...

Media Savvy, Media Success! is a helpful guide by an experienced former reporter. Steve Busalacchi has spent more than 25 years working in and with the news media, and has important insights into how people can best leverage their interviews.

In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented....

Information-packed lessons for business and community leaders to get your message across and shine with the media! Do you want to become an effective media spokesperson for your business, organization or community group? Six-Word Lessons on Winning with Today’s Media gives you 100 simple and practical...

This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee...

In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question,...

International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.

You deserve a confident life. Bob Danzig, who taught The Confidence Course at the University of New York City for seven years, has infused all the key tools to enhance your confidence into a warm, memorable fable – the Hummingbird Effect: A Journey to Confidence.These simple tools will warm...

A comprehensive guide for any business to deal with Yelp, bad Yelp reviews, and social media

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European...