Public Relations category: 887 books

his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing...

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with...

Il quarto numero di Comunicazionepuntodoc, intitolato Più Italia, è dedicato alle modalità in cui il discorso politico è riuscito e riesce a contribuire alla costruzione dell’identità nazionale, con specifico riferimento ai centocinquant’anni dell’Unità d’Italia. La struttura del volume...

The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives.

Dall’indice Editoriale: A scuola di Dottorato, di Mario Morcellini Cultura intellettuale e identità della comunicazione, Intervista a Tullio De Mauro Cultura intellettuale. Impatto dei media sulla lingua. Questione democratica dell’accesso alla conoscenza. (A cura di Rosanna Consolo e Leonardo...

Get closer to “tailor made” marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing...

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies....

The Inconvenient Truth about Online Advertising and Social Media. Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale,...

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an...

When it comes to online business, there is only thing that you need above all else; traffic. Whether you are an affiliate marketer, or you create your own info products and services, without traffic, your business will never get off the ground and ultimately, your website doomed to be nothing...

**Content updated July 2018** Do you feel out of your comfort zone when dealing with Book Bloggers? If book bloggers are the new gatekeepers to 'book publishing success,' do you wonder how you can tap into that source of free promotions? How you can move comfortably into that...

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has...

Looking to spark sales of your book? Reviews Sell Books will show you simple, step-by-step ways to find reviewers in a variety of places to get the reviews your book deserves. This short manual is filled with helpful links and samples of successful query letters you can use as idea starters to grab...

Never Be Confused About Music Publicity Again!This ebook features Section 3 of the highly acclaimed Guerrilla Music Marketing Handbook.Here's a glimpse at what you get:=> 32 Ways to Get Exposure for Yourself, Your Band, or Your New Music Release -- This chapter is jam-packed...