Public Relations category: 887 books
by Moi Ali
Language: English
Release Date: August 31, 2012
Language: English
Release Date: August 31, 2012
This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.
Find out in this book the secrets of...
by Barb Drozdowich
Language: English
Release Date: June 1, 2016
Language: English
Release Date: June 1, 2016
**Are you an author who needs to learn more about blogging?
Do you feeling uncertain about technology or what to blog about?**
Finding that all-important reader is the key to an author's success. Many studies shows that blogging is a great way to connect with readers because at it's...
Street Team Smarts
An Author's Guide to Building and Running a Successful Street Team
Language: English
Release Date: March 4, 2013
Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you!
by benoit dubuisson
Language: English
Release Date: January 6, 2014
Language: English
Release Date: January 6, 2014
Marketing plans are an imperative part of starting any business. They are used as a
blueprint for mapping out the manner in which you will be able to achieve your business
goals.
A marketing plan is not only necessary for new businesses, as it can be used to...
Creating a Culture of Integrity
Business Ethics for the 21st Century
Language: English
Release Date: September 8, 2017
For companies, unethical business practices like bribery and corruption pose major business risks, and can result in fines, reputational damage, lost business opportunity and – increasingly – criminal or civil charges.Organizations have responded to this critical governance issue with rigorous...
by Kathy MatillaiSerrano
Language: Spanish
Release Date: December 14, 2016
Language: Spanish
Release Date: December 14, 2016
La Colección Dircom acoge por segunda vez una obra colectiva en la que diversos autores, de procedencias también diversas, comparten el común denominador de ser especialistas en un campo específico de la comunicación: las relaciones públicas. El objetivo principal de este libro es ofrecer una...
by Beth McRae Dougherty
Language: English
Release Date: December 13, 2016
Language: English
Release Date: December 13, 2016
121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz is one giant chapter filled with 121, down-and-dirty, completely effective and usually free tips and ideas on how to build PR, marketing and buzz for your business and, therefore, ergo, make money. Having buzz means...
The New Influencing Toolkit
Capabilities for Communicating with Influence
Language: English
Release Date: February 3, 2015
Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating.
PR for Anyone
100+ Affordable Ways to Easily Create Buzz for Your Business
Language: English
Release Date: January 1, 2014
Small business owners have limited resources and often forego publicity, which is vital for establishing credibility in their industry. Appearing in the media gives the business owner a third party endorsement and can be influential in gaining new clients and customers.
Winning the Reputation Game
Creating Stakeholder Value and Competitive Advantage
Language: English
Release Date: April 22, 2016
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game,...
EVENTS²
How to organize a successful event?
Language: English
Release Date: August 27, 2013
EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as...
Business-to-Business Marketing Communications
Value and Efficiency Considerations in Recessionary Times
Language: English
Release Date: June 27, 2017
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability...
Out-thinking Organizational Communications
The Impact of Digital Transformation
Language: English
Release Date: September 2, 2016
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry...
Interactive Marketing
Revolution or Rhetoric?
Language: English
Release Date: May 18, 2010
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their...