Public Relations category: 887 books
Public Relations
A Practical Approach
Language: English
Release Date: August 21, 2007
Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives
Illustrates new examples, case studies, quotations, and current trends from established practices in Ireland
Introduces all specialist areas of PR such as sponsorship, corporate...
Public Relations
Concepts, Practice and Critique
Language: English
Release Date: November 21, 2007
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."
- Amanda Coady, The Hague University
"A...
by
Language: English
Release Date: August 11, 2015
Language: English
Release Date: August 11, 2015
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.
Compiled by a high-profile...
by Ronald D. Smith
Language: English
Release Date: May 18, 2017
Language: English
Release Date: May 18, 2017
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic...
Women in Public Relations
How Gender Influences Practice
Language: English
Release Date: September 13, 2013
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige....
by
Language: English
Release Date: October 4, 2016
Language: English
Release Date: October 4, 2016
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to...
The Public Relations of Everything
The Ancient, Modern and Postmodern Dramatic History of an Idea
Language: English
Release Date: October 30, 2014
The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and...
Public Relations and Nation Building
Influencing Israel
Language: English
Release Date: September 2, 2013
All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation.
Documenting and analyzing the contribution of one profession to building one...
The Future of Excellence in Public Relations and Communication Management
Challenges for the Next Generation
Language: English
Release Date: June 27, 2006
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the...
Cases in Public Relations Management
The Rise of Social Media and Activism
Language: English
Release Date: February 18, 2014
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events,...
Visual Public Relations
Strategic Communication Beyond Text
Language: English
Release Date: March 28, 2018
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines...
Straight Talk About Public Relations, Revised and Updated
New Strategies on Social Media and Content Marketing
Language: English
Release Date: December 15, 2009
The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.
Most books on public relations are useless. They’re boring academic...
Public Relations For Schools
A Resource Guide for Principals
Language: English
Release Date: May 1, 2005
This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary...
Pitch, Tweet, or Engage on the Street
How to Practice Global Public Relations and Strategic Communication
Language: English
Release Date: August 25, 2016
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner...