Public Relations category: 887 books
by Carmen Arenal Laza
Language: Spanish
Release Date: October 1, 2017
Language: Spanish
Release Date: October 1, 2017
Este Manual es el más adecuado para impartir la UF0036 "Gestión de la atención al cliente / consumidor. UF0036." de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto. Puede solicitar gratuitamente las soluciones a todas las actividades y al examen final en...
The Elephant in the Boardroom
The causes of leadership derailment
Language: English
Release Date: April 30, 2016
This book from the acclaimed management writer Adrian Furnham, explores the dark side of leadership and how and why leaders can have a negative impact upon their companies and organisations. It asks why too often people do not speak out but instead ignore the problems they are causing.
30 Days to Online PR & Marketing Success
The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients
Language: English
Release Date: November 15, 2011
Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If...
by Liz Goodgold
Language: English
Release Date: March 9, 2010
Language: English
Release Date: March 9, 2010
How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In 'Red Fire Branding,' Liz Goodgold directs her...
by ANNE MARIE
Language: English
Release Date: August 3, 2014
Language: English
Release Date: August 3, 2014
Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With the help of this book, you can do something about it without paying thousands of dollars to...
Rumors and Rumor Control
A Manager's Guide to Understanding and Combatting Rumors
Language: English
Release Date: May 13, 2013
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological...
Networking Magic
How to Find Connections that Transform your Life
Language: English
Release Date: October 1, 2013
Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist, or virtually anything else---this is the one book that gets you on the inside track to the top experts, the highest-quality services, and the least expensive products.
Trust or Consequences
Build Trust Today or Lose Your Market Tomorrow
Language: English
Release Date: August 1, 2003
The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust....
by Adriaan Brits, Francesca Stregapede
Language: English
Release Date: November 21, 2015
Language: English
Release Date: November 21, 2015
How will this book benefit you?
Sales people often think: If I’m hard-working and honest with my customers, why do I need a better understanding of things like “neuroscience”, “the psychology of trust” and “reverse psychology”? The answer is simple: there are some...
by Jennifer L. Jacobson, Editor: Laura Lowell
Language: English
Release Date: October 19, 2009
Language: English
Release Date: October 19, 2009
42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social...
Crisis Communications
A Casebook Approach
Language: English
Release Date: August 5, 2016
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this...
In Your Creative Element
The Formula for Creative Success in Business
Language: English
Release Date: December 3, 2016
In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.
In...
Can We Do That?!
Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Language: English
Release Date: January 14, 2011
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
Inbound PR
The PR Agency's Manual to Transforming Your Business With Inbound
Language: English
Release Date: April 11, 2018
The digital era’s new consumer demands a new approach to PR
Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make...