Public Relations category: 887 books
Managing Online Reputation
How to Protect Your Company on Social Media
Language: English
Release Date: September 29, 2015
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
CSR und Reporting
Nachhaltigkeits- und CSR-Berichterstattung verstehen und erfolgreich umsetzen
Language: German
Release Date: April 29, 2014
Nachhaltigkeits- bzw. CSR-Reporting wird zunehmend zu einem Standard für Großunternehmen. 94% der 250 größten Unternehmen der Welt legen bereits einen Bericht zu den entsprechenden Aktivitäten vor. Dabei erfolgt zunehmend eine Orientierung an den Vorgaben der Global Reporting Initiative, die...
Good for Business
The Rise of the Conscious Corporation
Language: English
Release Date: September 15, 2009
In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book,...
The Reputation Risk Handbook
Surviving and Thriving in the Age of Hyper-Transparency
Language: English
Release Date: September 8, 2017
This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a framework for turning that risk into an opportunity...
Brand Yourself Successful
Ensure Your Success
Language: English
Release Date: December 12, 2011
What Is YOUR Brand?
No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal or
professional brand? How do others "see" you or your business?
If you don't know, you're leaving a critical factor of your success to chance. It's interesting...
Corporate Branding
Areas, arenas and approaches
Language: English
Release Date: April 10, 2015
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business...
by G. Viglia
Language: English
Release Date: May 9, 2014
Language: English
Release Date: May 9, 2014
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development...
Activate!
Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age
Language: English
Release Date: September 10, 2014
Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite executives understand the role of DIGITAL ENGAGEMENT and have effective strategies in place....
Web Content - The Beginner's Masterclass
A Humorous Guide to Writing Standout News Articles and Headlines for the Web and Blogs
Language: English
Release Date: May 24, 2016
At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.
Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.
Written with the...
Liar's Paradise
The Seven Degrees of Corporate Deceit
Language: English
Release Date: March 1, 2015
We are living in an age where we are constantly bombarded with lies, fakery and spin. This is especially true of the work place. Liars Paradise exposes the techniques used by liars and corporate cheats.
The Publicity Handbook, New Edition
The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Language: English
Release Date: May 25, 2001
Thoroughly updated with information on Internet-based PR campaigns
The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing...
Online PR and Social Media for Experts, Authors, Consultants, and Speakers, 5th Ed.
Develop your Reputation, Get Found, and Attract a Following
Language: English
Release Date: April 10, 2012
You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete...
International Communications Strategy
Developments in Cross-Cultural Communications, PR and Social Media
Language: English
Release Date: July 3, 2009
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.
New channels of global communications are also being...
by Agata Piekut
Language: English
Release Date: December 6, 2013
Language: English
Release Date: December 6, 2013
It’s the first publication ever written that shows how to implement best networking practices in online marketing strategy. It’s an easy guide on building lasting connections with your current and potential clients, based on step-by-step explanations of each technique and examples of implementation...