Public Relations category: 887 books

Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters,...

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain...

This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of...

This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign.

What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common...

Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome. Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. An indispensable guide for anybody in business.

"Why don’t I just hire a damn publicist?” Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over 10,000 hours of experience....

An exceptional business (or personal) brand goes beyond fancy words and advertising a repetitive motto. Brands go much deeper and create a relationship of trust and integrity, which can only happen if there is an underlying belief that puts the consumer (or other people) first by satisfying their...

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage:...

As a business owner, particularly as the owner of a smaller, local business, it’s very easy to think that all that online nonsense really has nothing to do with you. But the reality is that in the last 10 years or so, the internet has gone from being something of a techie fad to an indispensable...

Since its launch in 2004 Facebook has quickly become an everyday part of most peoples life with over 1.1 billions users and 751 million mobile users there is no doubting the massive impact Facebook has had. In fact Facebook users spend 700 billion minutes on Facebook a month...

Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: —In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might...

¿Es el Siglo XXI una oportunidad para México? Los autores reunidos en este libro comparten una visión crítica, y al mismo tiempo proposi­tiva, acerca de lo que el futuro puede ofrecer a este país, que parece pasar por una coyuntura lo suficientemente favorable y optimista como para desempeñar...

Este Manual es el más adecuado para impartir la UF0349 "Atención al cliente en el proceso comercial" de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto. Puede solicitar gratuitamente las soluciones a todas las actividades y un examen...