Public Relations category: 887 books
by Kristin Jerome
Language: English
Release Date: June 24, 2017
Language: English
Release Date: June 24, 2017
Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more...
by Dureed Rahim
Language: English
Release Date: December 6, 2013
Language: English
Release Date: December 6, 2013
This book is all about how to deal with customers with simple techniques on calls. These techniques are not only useful in calls but also useful with overall customers.
by Sage Lewis
Language: English
Release Date: September 10, 2013
Language: English
Release Date: September 10, 2013
Is coming up in the search results of Google important to you? Then quite simply you must understand how to properly build links to your Web site. The Google search algorithm is heavily influenced by how many links you have to your Web site and who is linking to your Web site.
Link building,...
by James R.C. Smith
Language: English
Release Date: November 6, 2013
Language: English
Release Date: November 6, 2013
James R.C. Smith, an established Social Media Manager gives a quick run-down on how to use Social Media for business, as well as how to deal with Social Networking to find a job, talk to your audience and to make the most of your online presence.
Section titles include:
Coming To Terms...
by David Sell
Language: English
Release Date: September 25, 2012
Language: English
Release Date: September 25, 2012
The phone rings and it’s a journalist wanting a comment or some background information; what do you do next?These 7 quick tips will help you remain calm and in control of the situation; and if you’re in control you can derive maximum benefit from the encounter.
by Kathy Matilla i Serrano
Language: Spanish
Release Date: December 9, 2011
Language: Spanish
Release Date: December 9, 2011
Este libro aborda la metodología de la planificación estratégica aplicada a las Relaciones Públicas y pretende ser una carta de navegación que oriente al lector sobre cómo llevar a cabo un proceso estratégico desarrollado desde la función directiva de una organización, para establecer relaciones de confianza con sus públicos.
Bang!
Getting Your Message Heard in a Noisy World
Language: English
Release Date: December 18, 2007
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.
Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...
"BECOME FAMOUS"
Talented Artist Wanted !
Language: English
Release Date: November 23, 2014
Want to become famous and get world wide reconition for your talent and abilities now is your opportunity to shine! Show case your talent and get one whole year of Exposure on our Interactive Talent Platform.You will be viewed worldwide, by Talent Professionals ...
Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
Language: English
Release Date: September 30, 2014
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies
"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism
Megabrands...
The Art of Crisis Leadership
Save Time, Money, Customers and Ultimately, Your Career
Language: English
Release Date: March 29, 2016
In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department...
by Phillip Cenere, Robert Gill, Celeste Lawson
Language: English
Release Date: June 29, 2015
Language: English
Release Date: June 29, 2015
Communication Skills for Business Professionals is a student-friendly introduction to the principles and practice of effective communication in the workplace. Engagingly written and full of real-life examples, it explains the key theories underpinning communication strategies and encourages students...
Making the News
Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur
Language: English
Release Date: February 18, 2013
You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks.
The media release is a valuable tool that can help new...
Spin Sucks
Communication and Reputation Management in the Digital Age
Language: English
Release Date: February 20, 2014
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers,...
Shapeholders
Business Success in the Age of Activism
Language: English
Release Date: May 9, 2017
Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders—shareholders, employees, and consumers—but they...