Public Relations category: 887 books
Are You Ready for Your Interview?
How to Prepare for Media Interviews Includes Special Sections on Social Media
Language: English
Release Date: November 23, 2012
Are you seeking media attention? Have you sent out media releases to promote your company, product, service, issue, or event? Are you attempting to use the media to reach potential customers, shareholders, sponsors, donors, or other stakeholders? Is their an issue in your sector or at your company...
by Janet Fouts, Edited by Rajesh Setty
Language: English
Release Date: May 5, 2011
Language: English
Release Date: May 5, 2011
PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues?...
Glass Jaw
A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
Language: English
Release Date: October 7, 2014
In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.
In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets...
The Little Red Book of PR Wisdom
Your Essential Guide to Understanding the Media ... and How to Use It
Language: English
Release Date: January 1, 2012
What you have in your hands is a key. Your key to the world of the most cost-effective public profile possible. A user-friendly blend of the how to and wherefore of PR. Of practical instruction and philosophy, forged in the real world. And a fun read at that! Understanding the media, and how to engage...
Media Talk
35 Secrets You Need to Know Before You Talk to the Media
Language: English
Release Date: October 10, 2017
Don’t talk to the media before you read this book!
Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation – or damage it, potentially in front of hundreds of thousands – even millions – of people.
The media carry enormous...
Brand Psychology
Consumer Perceptions, Corporate Reputations
Language: English
Release Date: March 3, 2015
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind...
by Kim S Haddow, George D. Haddow
Language: English
Release Date: October 29, 2008
Language: English
Release Date: October 29, 2008
Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, and to the media reduces risk, saves lives and property, and speeds recovery. The ability to communicate...
Breaking Through
Communications Lessons From the Locker Room, the Board Room & the Oval Office
Language: English
Release Date: June 8, 2015
When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and...
Interpreting in the Community and Workplace
A Practical Teaching Guide
Language: English
Release Date: October 24, 2011
An innovative and comprehensive guide that can be applied to a wide range of dialogue settings this educational tool for trainers in all fields of dialogue interpreting addresses not only the two key areas of Community- and Public Service Interpreting, the legal and health sectors, but also business interpreting.
Communicable Crises
Prevention, Response, and Recovery in the Global Arena
Language: English
Release Date: March 1, 2007
This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance: temporary teams and task forces, communities of practice, alliances, and virtual organizations. It hints that the distinction between networks and organizations...
Biz-War and the Out-of-Power Elite
The Progressive-Left Attack on the Corporation
Language: English
Release Date: April 26, 2004
This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has cleverly...
by Sally Cronin
Language: English
Release Date: August 18, 2014
Language: English
Release Date: August 18, 2014
It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or even thousands of people in the space...
Flagship Marketing
Concepts and places
Language: English
Release Date: March 14, 2009
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering...
Online Political Communication
How to Use the Web to Build Consensus and Boost Participation
Language: English
Release Date: May 22, 2015
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus...