Public Relations category: 887 books
The Internet Ideology
From A as in Advertising to Z as in Zipcar
Language: English
Release Date: March 27, 2019
Regardless of the question, the Internet is the answer. Or so we are told.
It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.
It apparently didn't...
Chief Crisis Officer
Structure and Leadership for Effective Communications Response
Language: English
Release Date: June 1, 2017
An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after the initial drama, as today’s...
Media Interview Techniques
A Complete Guide to Media Training
Language: English
Release Date: November 3, 2015
Any individual preparing for an interview with the media, however practiced or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities...
by Bodine Williams
Language: English
Release Date: January 9, 2019
Language: English
Release Date: January 9, 2019
IN SCHOOL WE'RE TAUGHT THE WRITTEN WORD, BUT IN LIFE IT'S WHAT WE SAY THAT MATTERS—ESPECIALLY DURING INTERVIEWS
Game Face pushes the playback button on 19 real media interviews to illustrate the verbal skills, techniques, and tactics you'll need to master any interview. It's the ultimate...
We Have A Problem
Crisis and Reputation Management in the Digital Age
Language: English
Release Date: September 8, 2016
Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary...
Sports Publicity
A Practical Approach
Language: English
Release Date: November 27, 2012
Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years...
by Michael J. Losier
Language: French
Release Date: April 23, 2012
Language: French
Release Date: April 23, 2012
Y a-t-il des gens à la maison, au travail ou dans votre vie sociale avec qui la communication s'avère tout simplement impossible? Vous dites une chose, et ils en saisissent une autre. Vous n'arrivez pas à vous comprendre, sans vraiment savoir pourquoi. Créez des liens authentiques grâce à la PNL...
Misez sur l'intelligence de vos employés et osez communiquer
8 règles pour réussir la négociation d'une convention collective
Language: French
Release Date: April 22, 2011
La période entourant la négociation d'une convention collective est souvent source de tensions, de malentendus et de conflits. Pour maintenir des relations saines et harmonieuses entre la direction et les employés, rétablir un climat de confiance, faire taire les rumeurs ou encore rehausser l'énergie...
Communication
Horizons de pratiques et de recherche
Language: French
Release Date: January 14, 2005
En retraçant les fondements de l'étude des phénomènes de communication, les auteurs étudient les aspects humains et interpersonnels de la communication et examinent les divers phénomènes liés à la mise en forme de l'information pour la diffusion (relations publiques, journalisme, téléréalité)....
Les expositions internationales, un univers de communication
Meilleures pratiques de communication et de marketing pour les grands événements
Language: French
Release Date: February 2, 2011
Partout dans le monde, les organisateurs de grands événements et les communicateurs doivent aujourd’hui relever des défis qui s’apparentent à la mise sur pied d’une exposition internationale: développer un projet d’envergure, éducatif, divertissant et unique; rallier la population locale...
by Craig Cox
Language: English
Release Date: July 20, 2012
Language: English
Release Date: July 20, 2012
Americans consume much of their information on mobile devices such as mobile phones, tablet computers and dedicated e-reading devices.The potential uses for the e-book format in conducting effective stakeholder outreach and communication are enormous. Most downloadable public outreach and communication...
Where's My Fifteen Minutes?
Get Your Company, Your Cause, or Yourself the Recognition You Deserve
Language: English
Release Date: December 26, 2008
An accessible and insightful PR guide from a top adviser to the rich and powerful
Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.
No...
by Marcia Yudkin
Language: English
Release Date: May 26, 2012
Language: English
Release Date: May 26, 2012
Get Noticed, Grow Your Brand, Gain Market ShareIt's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media...
by Ajay Sharma
Language: English
Release Date: March 16, 2016
Language: English
Release Date: March 16, 2016
Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.To stay relevant in an...