Public Relations category: 887 books
Handbuch Unternehmenskommunikation
Strategie - Management – Wertschöpfung
Language: German
Release Date: March 26, 2014
Die vollständig überarbeitete und aktualisierte Neuauflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, die Führung unterstützt, Handlungsspielräume schafft, Beziehungen aufbaut und die Reputation steigert. Die...
Kommunikationsmanagement von Bauprojekten
Meinungsbildung statt Stimmungsmache in Projektkultur und Public Relations
Language: German
Release Date: May 22, 2017
Dieses Buch zeigt, wie eine systematische Projektkommunikation von Bauvorhaben gelingen kann, wenn sämtliche Stakeholder mit ihren unterschiedlichen Erwartungen von Anfang an eingebunden werden. Das Kommunikationsmodell „PESO“ (Paid, Earned, Shared und Owned Content) liefert den perfekten...
Praxis des PR-Managements
Strategien - Instrumente - Anwendung
Language: German
Release Date: March 11, 2015
Der Leser dieses Buches erhält nicht nur einen Überblick über PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.) und PR-Strategien (Positionierungsstrategien, Markenstrategie etc.). Ihm werden darüber hinaus auch handlungsrelevante Strukturen aufgezeigt, indem...
by
Language: English
Release Date: March 6, 2012
Language: English
Release Date: March 6, 2012
In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the...
by Daniel Arguelles
Language: English
Release Date: March 13, 2019
Language: English
Release Date: March 13, 2019
Whether for business, school, or any occasion, you may be called upon to address a crowd. If just the thought of this brings you angst and makes you want to crawl out of the window, then it's time to once and for all slay the dragon of fear! In Public Speaking For Those Who'd Rather Die, you will...
by Richard Milton
Language: English
Release Date: December 1, 2003
Language: English
Release Date: December 1, 2003
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There’s more to PR than reading your name in the papers or seeing your face on telly. Good...
Media Relations Measurement
Determining the Value of PR to Your Company's Success
Language: English
Release Date: May 15, 2017
Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and...
Professionnels du chiffre : marketing et relations clients 2.0
Réussir ses stratégies marketing
Language: French
Release Date: February 23, 2015
Les clés essentielles du marketing 2.0 à la portée de tous !Le professionnel du chiffre, « médecin de famille » des PME, professions libérales et indépendants ! En ces temps de crise et de mutation de notre société, le professionnel du chiffre joue un rôle capital dans la santé de ces différents...
Les 167 secrets du communicateur efficace
Communqiuer efficacement pour les nuls
Language: French
Release Date: November 23, 2015
Être doté de compétences techniques prodigieuses dans une discipline particulière est une excellente chose pour réussir sa vie professionnelle. Encore faut-il être capable de les exprimer ! Faire carrière nécessite d'être capable d'énoncer...
by Dale Beaumont
Language: English
Release Date: September 16, 2011
Language: English
Release Date: September 16, 2011
IN THIS BOOK YOU WILL DISCOVER...
Why the ability to communicate in public is critical to your success.
The essential skills all successful speakers have in common.
How to overcome fear and project confidence to your audience.
How to plan and structure a presentation for maximum impact.
How...
by Steven Fink
Language: English
Release Date: February 12, 2013
Language: English
Release Date: February 12, 2013
The Definitive Guide to Communicating in Any Crisis
“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator...
by Wayne Steger, Sean Kelly, Mark Wrighton
Language: English
Release Date: February 1, 2013
Language: English
Release Date: February 1, 2013
Understand the theoretical-and practical-aspects of political marketing!
Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science...
Strategic Issues Management
Organizations and Public Policy Challenges
Language: English
Release Date: September 23, 2008
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes...
by Bruce Tranter, Lyn McGaurr, Elizabeth Lester
Language: English
Release Date: November 23, 2017
Language: English
Release Date: November 23, 2017
This book emerges from a three-year Australian Research Council-funded study that asks how the formation and (d)evolution of leadership has impacted on public environmental debate. To do this, it draws on extensive news text analysis and public opinion survey data, as well as qualitative interviews...