Public Relations category: 887 books
by Neil Flett
Language: English
Release Date: March 23, 2018
Language: English
Release Date: March 23, 2018
CHIEFS is a communication handbook for those in the c-suite, who's very future - and that of their organisations and shareholders - can hang on whether he or she has communicated convincingly, confidently and inspirationally.
Author Neil Flett has drawn on 45 years in journalism, public relations...
Organizational Crisis Communication
A Multivocal Approach
Language: English
Release Date: October 19, 2016
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.
When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations,...
Corporate Communication
A Marketing Viewpoint
Language: English
Release Date: November 13, 2014
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication...
The Crisis Manager
Facing Disasters, Conflicts, and Failures
Language: English
Release Date: May 23, 2012
Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger...
The Changing MO of the CMO
How the Convergence of Brand and Reputation is Affecting Marketers
Language: English
Release Date: April 1, 2016
MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived?...
Pitch Perfect
Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
Language: English
Release Date: March 12, 2012
"Now, instead of talking to people about the precepts of media relations, I will simply hand them this book. It is so valuable I plan on buying many copies."?Don Hale , Vice President for Public Affairs, The University of Texas at Austin
by Wojciech Cwalina, Andrzej Falkowski, Bruce I Newman
Language: English
Release Date: January 11, 2013
Language: English
Release Date: January 11, 2013
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine...
Communication in Organizational Environments
Functions, Determinants and Areas of Influence
Language: English
Release Date: September 24, 2016
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research,...
by
Language: English
Release Date: September 28, 2010
Language: English
Release Date: September 28, 2010
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations,...
Applied Crisis Communication and Crisis Management
Cases and Exercises
Language: English
Release Date: June 11, 2013
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management...
by Ms. Regina M. Luttrell, Luke W. Capizzo
Language: English
Release Date: March 26, 2018
Language: English
Release Date: March 26, 2018
A Practical and Concise Introduction to Agency Life
The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples...
by Neil Flett
Language: English
Release Date: March 23, 2018
Language: English
Release Date: March 23, 2018
THE 600 MILLION LATTE – It's a business book that's an entertaining novel – the management training book for anyone who hates business books. Enjoy a fun read, and turn your small business into a multi-national conglomeration.
The 600 Million Latte tells how retired businessman Clyde West...
How to Succeed in a PR Agency
Real Talk to Grow Your Career & Become Indispensable
Language: English
Release Date: January 15, 2019
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills...
Advertorial, Blogbeitrag, Content-Strategie & Co.
Neue Texte der Unternehmenskommunikation
Language: German
Release Date: November 11, 2014
Internet, Social Media und der Wettbewerb um Aufmerksamkeit: Diese Entwicklungen stellen die Unternehmenskommunikation vor neue Herausforderungen. Content-Strategien und die Technik des Storytellings helfen, mit relevanten Zielgruppen zu kommunizieren. In den Public Relations und im Marketing haben...