Public Relations category: 887 books

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the...

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment...

This reference is loaded with necessary resources useful to small business entrepreneurs, sales and marketing managers of corporation, affiliate or franchise owner/operators, and the well-informed consumer. Get expert advice on branding and designs and all aspects of product selling and promotion...

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.   Coveringevery aspect...

The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting...

For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life.Perhaps...

Profound, entertaining, even irreverent observations about public opinion, PR and advertising. Written by a veteran corporate communications executive recently featured in Business Insider and American Banker. As a communications executive, Harvey Radin was responsible for PR, media relations and...

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem,...

Offering much more than a purely theoretical or retrospective view of public management, this exciting text is an invaluable new addition to the field of public management. Putting the American model in perspective, it establishes the historical, theoretical, analytical, practical and future foundations...

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have...

Manuel pour la formation des futurs relationnistes et outils de réflexion pour les professionnels, ce complément du livre Les relations publiques dans une société en mouvance, aborde les divers champs de pratique professionnelle des relations publiques. Les chapitres thématiques mettant en lumière...

Public policy analysis has been an area of great interest in Political Science and Public Administration. The contributions of scholars like, Yehezkel Dror, Thomas Dye, Bruce Doern and others have helped to examine the style and approaches that have added to our understanding of public policies. In...

Building community support, overcoming opposition, and getting approval for real estate developments are challenging, time-consuming and costly endeavors. Developers can overcome these challenges with the hands-on strategies and tactics covered in Yes Vote: The Public Hearing Plan for Developers. Real...

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics...