Public Relations category: 887 books
by Mark Coker
Language: English
Release Date: May 7, 2011
Language: English
Release Date: May 7, 2011
Learn how to achieve virtually any business objective with the help of smart, strategic PR.
LEARN HOW TO…
* Promote your company, people, products and services
* Earn more press coverage
* Earn positive press coverage
* Leverage PR as a tool to achieve virtually any business objective
*...
Lipstick on a Pig
Winning In the No-Spin Era by Someone Who Knows the Game
Language: English
Release Date: February 6, 2006
Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly...
Place Branding through Phases of the Image
Balancing Image and Substance
Language: English
Release Date: August 7, 2014
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public...
Crisis Communication
Theory and Practice
Language: English
Release Date: December 18, 2014
Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an...
Political Reputation Management
The Strategy Myth
Language: English
Release Date: December 17, 2014
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften...
Les cabinets de relations publiques
Évolution, meilleures pratiques et perspectives d'avenir
Language: French
Release Date: October 22, 2014
Pourquoi faire appel à un cabinet de relations publiques ? Quelle valeur ajoutée peut-on tirer de la consultation ? Quelle formation, quelle expérience et quelles habiletés les consultants doivent-ils posséder ? Comment répondre efficacement aux besoins de la clientèle et en même temps...
by Dr. Lumumba U. Ubani
Language: English
Release Date: January 31, 2012
Language: English
Release Date: January 31, 2012
The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global...
by Francine Charest, Alain Lavigne, Charles Moumouni
Language: French
Release Date: January 20, 2015
Language: French
Release Date: January 20, 2015
Les médias sociaux ne sont pas étrangers aux relations publiques. Au contraire, l’essence même des relations publiques est la création de liens sociaux avec les différents publics des organisations. Toutefois, si la constitution d’un capital social demeure l’objectif principal des relations...
Corporate Communications
Convention, Complexity and Critique
Language: English
Release Date: February 28, 2008
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as...
Die neue Öffentlichkeitsarbeit
Wie gute Kommunikation heute funktioniert: Strategien - Instrumente - Fallbeispiele
Language: German
Release Date: June 23, 2015
Der heutige Kommunikationsprofi muss ein Allrounder sein und Klassik, Social Media, Issue Management, Media Relations und Storytelling gleichzeitig beherrschen. Wie Sie aus gewohnten Kommunikationsmustern ausbrechen und neue Kanäle zu Ihren Zielgruppen erfolgreich aufbauen, erfahren Sie in...
by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: January 12, 2010
Language: English
Release Date: January 12, 2010
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and...
by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: December 15, 2009
Language: English
Release Date: December 15, 2009
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You’re the brand. Learn how to use social media to promote...
Active Storytelling
Using Video News Releases for PR Professionals
Language: English
Release Date: December 15, 2009
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0” techniques that cut through clutter...
Brand Vandals
Reputation Wreckers and How to Build Better Defences
Language: English
Release Date: October 31, 2013
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing...