Public Relations category: 887 books
Extraordinary PR, Ordinary Budget
A Strategy Guide
Language: English
Release Date: June 26, 2017
**Low Cost, High Impact!
Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being...
by SamEnrico
Language: English
Release Date: January 1, 2014
Language: English
Release Date: January 1, 2014
This publication will teach you the basics in How to do PR for a Startup. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of what it entails to do PR for your Startup.
Corporate Communications
A 21st Century Primer
Language: English
Release Date: November 8, 2004
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn...
by Dave Struzzi
Language: English
Release Date: June 7, 2012
Language: English
Release Date: June 7, 2012
The success of app stores has put dollar signs in the eyes of many app developers. Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines. If a single photo sharing app can go from zero downloads to millions of downloads, and eventually...
Personal Pr
Public Relations and Marketing Tips That Work to Your Advantage
Language: English
Release Date: March 26, 2008
In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your...
SPINOLOGY
Transform Your Media Spin Into Business Gold
Language: English
Release Date: April 10, 2015
Spinology: Transform Your Media Spin Into Business Gold Includes the breakthrough field of In-Depth Public Relations™. Our expanding media universe has opened up infinite possibilities for the person or enterprise seeking coverage for a product, company, or cause. While technological and geographical...
by Tiziana Rocca
Language: English
Release Date: October 1, 2011
Language: English
Release Date: October 1, 2011
Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing,...
by Allan Bonner
Language: English
Release Date: November 7, 2014
Language: English
Release Date: November 7, 2014
This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.It uses the proven SOCKO system...
Painting Faces
The Art of Public Relations
Language: English
Release Date: February 17, 2016
While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a top ten international PR firm, the GCI Group, a subsidiary of Grey Advertising....
Organizations and the Media
Organizing in a Mediatized World
Language: English
Release Date: July 17, 2014
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment...
Promoting and Marketing Events
Theory and Practice
Language: English
Release Date: October 28, 2013
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...
The Authority Guide to PR for Small Businesses
Use the power of public relations and the media to reach your target customer and grow your business
Language: English
Release Date: April 3, 2017
Get media coverage and grow your business through PR with this practical guide.
Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don’t, your competitors will. This Authority Guide shows you how to grab the headlines (for...
Public Relations Research Annual
Volume 1
Language: English
Release Date: December 14, 2016
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing
Aktuelle Befunde aus Theorie und Praxis
Language: German
Release Date: December 22, 2016
Der Band analysiert die Trennung zwischen redaktioneller Berichterstattung sowie PR-Produkten, Marketing und Werbung, die grundsätzlich gefordert wird und in rechtlichen Bestimmungen unter dem Stichwort „Trennungsgrundsatz“ festgeschrieben ist. Allerdings ist in der Praxis festzustellen, dass...