Public Relations category: 887 books
Die Public Relations von Mega-Events
Die Fußball-WM 2010 und die Hadsch 2009 und 2010 im Vergleich
Language: German
Release Date: September 7, 2013
Die Bedeutung von Mega-Events wie Fußball-Weltmeisterschaften, EXPOs, Weltjugendtage, Olympische Spiele oder auch Pilgerfahrten nach Mekka (Hadsch) hat in den vergangenen Jahrzehnten stetig zugenommen. Zum Erfolg bzw. Misserfolg solcher Mega-Events leisten Public Relations (PR) einen erheblichen...
by Danielle Maisonneuve
Language: French
Release Date: February 23, 2011
Language: French
Release Date: February 23, 2011
Les relations publiques sont omniprésentes dans la société et contribuent à l’établissement de communications qui structurent l’espace public. Ces communications favorisent l’émergence d’une participation citoyenne et d’un engagement organisationnel qui orientent l’évolution des...
Meet the People
Why businesses must engage with public opinion to manage and enhance their reputations
Language: English
Release Date: September 9, 2013
A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public now have the power to shape the image and reputation of even the biggest businesses in giant public conversations. On social...
PR In A Week
A Public Relations Masterclass In Seven Simple Steps
Language: English
Release Date: June 15, 2012
Brilliant PR just got easier
You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages...
by
Language: English
Release Date: November 3, 2017
Language: English
Release Date: November 3, 2017
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people’s relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements...
Corporate Reputation and the News Media
Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets
Language: English
Release Date: September 1, 2010
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage...
Influencer Relations
Marketing und PR mit digitalen Meinungsführern
Language: German
Release Date: April 5, 2018
Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen großer Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation. Aber...
by Michel Dumas
Language: French
Release Date: August 22, 2011
Language: French
Release Date: August 22, 2011
Associés tantôt à des manipulateurs d’opinion, tantôt à des doreurs d’image, les professionnels des relations publiques souffrent de leur mauvaise réputation. Accusés de masquer la vérité au profit de l’organisation qui les emploie et, par conséquent, au détriment de la société,...
Guerrilla P.R. 2.0
Wage an Effective Publicity Campaign without Going Broke
Language: English
Release Date: October 6, 2009
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining...
Crisis Tales
Five Rules for Coping with Crises in Business, Politics, and Life
Language: English
Release Date: March 5, 2013
TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF
Nobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he’s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on...
by John Chandler
Language: English
Release Date: September 8, 2017
Language: English
Release Date: September 8, 2017
The book contains a wealth of detailed and fascinating case studies of New Public Management (NPM) in practice in the UK, exploring the enactment of NPM in its specific organizational contexts. A range of public services are covered including local government, education, social work and the police,...
by Robert Leaf
Language: English
Release Date: October 14, 2012
Language: English
Release Date: October 14, 2012
Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years
The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field...
An Honest Day's Work
True Tales of a Life in PR
Language: English
Release Date: September 19, 2014
“An Honest Day’s Work” chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades, As a senior executive at some of the largest and most respected public relations agencies and companies...
For Immediate Release
Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
Language: English
Release Date: October 18, 2011
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public...