Public Finance category: 2897 books
by Chris Anastasi
Language: English
Release Date: February 19, 2018
Language: English
Release Date: February 19, 2018
Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?
Do you need to know how to engage with decision-makers in government and other key influencers?
Are you looking to pursue or...
by Radislav Gandapas
Language: English
Release Date: February 5, 2016
Language: English
Release Date: February 5, 2016
Does public speaking fill you with dread? Does a room full of expectant people looking up at you on stage turn your stomach? I was once like you, even as a child, I had nightmares about having to recite poems at family parties but, to the great surprise of my friends, I am now the leading public speaker...
The Voice of Business
Hill & Knowlton and Postwar Public Relations
Language: English
Release Date: November 9, 2000
In 1933, John W. Hill opened the New York office of what would
become the most important public relations agency in history:
Hill & Knowlton, Inc. By 1959, the combined sales of its
clients--which included Procter & Gamble, Texaco, Gillette, and
Avco Manufacturing as well as the steel, tobacco, and...
by
Language: English
Release Date: April 25, 2018
Language: English
Release Date: April 25, 2018
A comprehensive volume that offers the most current thinking on the practice and theory of engagement
With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings...
Social Media and Public Relations
Fake Friends and Powerful Publics
Language: English
Release Date: November 19, 2015
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare...
United States Health Care Policymaking
Ideological, Social and Cultural Differences and Major Influences
Language: English
Release Date: April 12, 2012
Health care is a very important component of the American economy. The United States Centers for Medicare and Medicaid Services (CMS) put the 2008 direct health care expenditures at about $2.34 trillion, or about 16.2 percent of the nation’s gross domestic product (GDP), or an average of...
by Roy L. Moore, Carmen Maye, Erik L. Collins
Language: English
Release Date: October 4, 2010
Language: English
Release Date: October 4, 2010
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created...
Public Relations Ethics and Professionalism
The Shadow of Excellence
Language: English
Release Date: August 1, 2014
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests...
Crisis Management and Public Policy
Singapore's Approach to Economic Resilience
Language: English
Release Date: June 10, 2011
This book is an annual effort by the economists from the Nanyang Technological University to provide analysis, interpretations and insights on contemporary economic issues affecting Singapore.
In 2010, Singapore's economy was just recovering from the sharp economic downturn in 2008/09 caused...
An Asperger's Guide to Public Speaking
How to Excel at Public Speaking for Professionals with Autism Spectrum Disorder
Language: English
Release Date: February 21, 2015
This practical guide to effective public speaking for professionals with Asperger Syndrome (Autism Spectrum Disorder) provides tailored advice on using your Asperger strengths to your advantage and overcoming areas of challenge to find your public speaking voice.
Written by a business leader...
Political Public Relations
Concepts, Principles, and Applications
Language: English
Release Date: July 30, 2019
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.
The book continues its international orientation in order to fully contextualize the field amidst the various political...
Straight Talk About Public Relations
What You Think You Know Is Wrong
Language: English
Release Date: June 13, 2017
Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure...
The 7 Principles of Public Speaking
Proven Methods from a PR Professional
Language: English
Release Date: November 17, 2008
Frequently cited as the number one fear among A proven, gimmick-free lesson guaranteed to business executives, public speaking doesn’t make anyone a better speaker and come naturally to most people. Pitching an idea, presenter. selling a product, or presenting a program doesn’t have to be a stomach-clenching...
by
Language: English
Release Date: September 21, 2018
Language: English
Release Date: September 21, 2018
Policy-makers are increasingly concerned about the impact of climate variability and change on the health of vulnerable populations. Variations and trends in climatic factors and extreme weather events impact many health outcomes, including malaria, heat stress and undernutrition.
Climate...