Public Finance category: 2897 books
Putting the Public Back in Public Relations
How Social Media Is Reinventing the Aging Business of PR
Language: English
Release Date: February 19, 2009
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public"...
The Fundamentals of Public Relations
A Practical Overview Of The Art and Business of Public Relations
Language: English
Release Date: July 22, 2013
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve...
by
Language: English
Release Date: October 18, 2013
Language: English
Release Date: October 18, 2013
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations:...
The Two Degrees Dangerous Limit for Climate Change
Public Understanding and Decision Making
Language: English
Release Date: September 16, 2015
This book is about the history, present and future of one the most important policy ideas of the modern era – that there is a single, global dangerous amount of climate change. That dangerous amount of climate change is imagined as two degrees centigrade of global warming above the pre-industrial...
by Michael Pease
Language: English
Release Date: March 6, 2016
Language: English
Release Date: March 6, 2016
Overcome Your Fear of Speaking and Conquer Your Audience
To become a great and versatile public speaker requires mastering the public speaker skills, arts and techniques. These skills are something adds flavor, variety and dynamics to your speech that might be in front of dissimilar gathering....
Political Public Relations
Principles and Applications
Language: English
Release Date: May 18, 2011
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and...
by
Language: English
Release Date: January 26, 2018
Language: English
Release Date: January 26, 2018
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes...
Public Relations, Cooperation, and Justice
From Evolutionary Biology to Ethics
Language: English
Release Date: April 21, 2017
Modern approaches to public relations cluster into three camps along a continuum:
conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;
redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and
forms of self-interested...
Governing Fables
Learning from Public Sector Narratives
Language: English
Release Date: August 1, 2011
Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers. Governing Fables turns to narratology,...
by Robert J. Montgomery
Language: English
Release Date: April 18, 2013
Language: English
Release Date: April 18, 2013
The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking...
Public Sector Reforms in Developing Countries
Paradoxes and Practices
Language: English
Release Date: April 3, 2014
The underpinning assumption of public management in the developing world as a process of planned change is increasingly being recognized as unrealistic. In reality, the practice of development management is characterized by processes of mutual adjustment among individuals, agencies, and interest groups...
Big Oil in the United States: Industry Influence on Institutions, Policy, and Politics
Industry Influence on Institutions, Policy, and Politics
Language: English
Release Date: June 27, 2016
This book explains how and why large oil-producing corporations have affected government institutions, energy policy, and politics in the United States—and suggests how their influence can be reduced.
• Focuses on big oil's impact on U.S. government policy—regulatory, environmental, and...
by Whitney Nelson
Language: English
Release Date: January 27, 2018
Language: English
Release Date: January 27, 2018
Delivering A Presentation as a Foreign Professional
When English is your second language, it doesn’t matter if it’s your first presentation or your fiftieth. Every time you step before an audience you may feel varying degrees of stage fright. It is natural. But what’s not natural is to...
by Professor Jacquie L'Etang
Language: English
Release Date: December 10, 2013
Language: English
Release Date: December 10, 2013
"Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic...