Public Finance category: 2897 books
by Carmen Maye, Roy L. Moore, Erik L. Collins
Language: English
Release Date: June 25, 2019
Language: English
Release Date: June 25, 2019
Addressing a critical need, *Advertising and Public Relations Law *explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization...
The Business of Persuasion
Harold Burson on Public Relations
Language: English
Release Date: October 3, 2017
Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry.Harold Burson, described by PR Week as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The 96-year-old founder...
Talk Like TED
The 9 Public-Speaking Secrets of the World's Top Minds
Language: English
Release Date: March 4, 2014
Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give...
Public Relations Online
Lasting Concepts for Changing Media
Language: English
Release Date: December 20, 2006
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting...
Public Relations
An Easy, Step-by-step Guide to Creating a Public Relations Plan
Language: English
Release Date: May 23, 2014
In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn’t and discover how you...
by Kevin Hora
Language: English
Release Date: February 14, 2014
Language: English
Release Date: February 14, 2014
Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed...
by Simon Moore
Language: English
Release Date: April 16, 2014
Language: English
Release Date: April 16, 2014
This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication,...
by David A. Good
Language: English
Release Date: February 5, 2014
Language: English
Release Date: February 5, 2014
Public money is one of the primary currencies of influence for politicians and public servants. It affects the standards by which they undertake the nation’s business and impacts the standard of living of the nation’s citizens. David A. Good’s The Politics of Public Money examines the extent...
International Public Relations
Perspectives from deeply divided societies
Language: English
Release Date: August 12, 2016
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within...
Public Relations in the Nonprofit Sector
Theory and Practice
Language: English
Release Date: December 5, 2014
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry...
Understanding E-Government
Information Systems in Public Administration
Language: English
Release Date: August 28, 2008
Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics...
Gaining Influence in Public Relations
The Role of Resistance in Practice
Language: English
Release Date: August 15, 2006
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners...
by
Language: English
Release Date: October 1, 2010
Language: English
Release Date: October 1, 2010
“Change (Transformation) in Government Organizations” discusses recent efforts to bring about change in government organizations. The book brings together contributions by a number of managers, practitioners, academics and consultants in the study of international, federal, state, and local government...
Global Public Relations
Spanning Borders, Spanning Cultures
Language: English
Release Date: January 13, 2009
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written...