Public Finance category: 2897 books

Public Finance- How to fix weak financial governance and obsolete systemsThis book begins with the current fiscal situation in euro-zone countries such as Greece and Spain who emboldened by the currency integration adopted the policy of borrowing in euro that was available at low interest rates, and...

Building community support, overcoming opposition, and getting approval for real estate developments are challenging, time-consuming and costly endeavors. Developers can overcome these challenges with the hands-on strategies and tactics covered in Yes Vote: The Public Hearing Plan for Developers. Real...

This reference is loaded with necessary resources useful to sales and marketing managers, public relations specialists and entrepreneurs alike. Get expert advice on branding and designs and all aspects of product placement and promotion. Inside you will find professional trade associations,...

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision....

Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally...

In an ever more globalized and pluralized world, more attention is paid to engaging private parties in the process of trade policy-making, as non-state actors are often directly affected by trade policy shaped by governments. However, despite growing interest in this issue, there has been a relative...

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it...

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public...

Lifelong activist Tom Atlee proposes innovative ways to distill the wisdom of ordinary people in order to better guide public policy. In Empowering Public Wisdom, Atlee recognizes currently popular forms of progressive democracy advocates, such as citizen participation and voter education, but suggests...

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history...

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating...

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public...

The Oxford Textbook of Global Public Health is the ultimate resource on the subject of public health and epidemiology. The sixth edition has been thoroughly revised and updated, offering a global and comprehensive perspective on wide ranging public health needs and priorities in modern health care....

Successful change in the public sector can be supported or hindered by political and administrative leadership, individual and group motivation, and the public’s perception of the effectiveness of public officials and government structures. But do the very characteristics of public sector organizations...