Public category: 11599 books
by Jean-Paul Valette
Language: French
Release Date: August 1, 2016
Language: French
Release Date: August 1, 2016
Ce manuel synthétique présente les aspects juridiques des interventions économiques des pouvoirs publics. Il couvre le programme de droit public économique enseigné en Licence ou Master de droit et d’AES, ainsi que dans les IEP. Il constitue également un outil de préparation efficace en vue...
by Jim Dunn
Language: English
Release Date: February 17, 2014
Language: English
Release Date: February 17, 2014
The autobiography of a pioneer in travel PR
In Very Public and Private Relations Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town on the west coast of Scotland to the five-star lifestyle of a pioneer in travel PR.
Along the way he tells us about his life...
by Dale Beaumont
Language: English
Release Date: September 16, 2011
Language: English
Release Date: September 16, 2011
IN THIS BOOK YOU WILL DISCOVER...
Why the ability to communicate in public is critical to your success.
The essential skills all successful speakers have in common.
How to overcome fear and project confidence to your audience.
How to plan and structure a presentation for maximum impact.
How...
How to Give a Speech
Easy-to-Learn Skills for Successful Presentations, Speeches, Pitches, Lectures, and More!
Language: English
Release Date: November 5, 2016
Your ability to speak confidently and persuasively is your most important asset. It helps you connect with people, share the ideas you’re most passionate about, and realize your dreams. This updated guide provides easy-to-learn skills that will take your speeches and presentations to the next level,...
DK Essential Managers: Effective Public Relations
DK Publishing
Language: English
Release Date: July 25, 2001
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information,...
Modelling in Public Health Research
How Mathematical Techniques Keep Us Healthy
Language: English
Release Date: November 28, 2014
This book analyses the development and use of mathematical models in public health research and policy. By introducing a life cycle metaphor, the author provides a unique perspective on how mathematical modelling techniques have increased our understanding of the governance of infectious risks in society.
In Focus: The Case for Privatising the BBC
The Case for Privatising the BBC
Language: English
Release Date: April 28, 2016
The BBC holds a special place in the world of broadcasting. It derives its funding from a compulsory levy on people who may not even use the service. The protection it receives is justified on the grounds that it contributes to national welfare because of its role in ‘public service broadcasting’....
by Eric Yaverbaum, Ilise Benun
Language: English
Release Date: March 3, 2011
Language: English
Release Date: March 3, 2011
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight...
Strategic Writing
Multimedia Writing for Public Relations, Advertising and More
Language: English
Release Date: November 28, 2017
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing,...
Lipstick on a Pig
Winning In the No-Spin Era by Someone Who Knows the Game
Language: English
Release Date: February 6, 2006
Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly...
Tapping into The Wire
The Real Urban Crisis
Language: English
Release Date: September 17, 2012
Did Omar Little die of lead poisoning? Would a decriminalization strategy like the one in Hamsterdam end the War on Drugs? What will it take to save neglected kids like Wallace and Dukie? Tapping into 'The Wire' uses the acclaimed television series as a road map for exploring connections between inner-city...
Merchants of Doubt
How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming
Language: English
Release Date: June 3, 2010
The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small...
Guerrilla P.R. 2.0
Wage an Effective Publicity Campaign without Going Broke
Language: English
Release Date: October 6, 2009
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining...
by Steven Fink
Language: English
Release Date: February 12, 2013
Language: English
Release Date: February 12, 2013
The Definitive Guide to Communicating in Any Crisis
“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator...