Public category: 11599 books

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Discover the new public relations for the Web 2.0 era--and what...

Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone...

This revised and updated edition of Memos to the Governor is a concise and highly readable guidebook that explains in clear, understandable prose the technical, economic, and political dynamics of budget making. Updated with many new examples of budget quandaries from recent years, this book helps current...

By Bob Conrad, PhD, APR. An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media, the public relations profession, crisis communications practices, science and emerging social media technologies.

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR...

Thank you for your interest in this booklet.  The "The Basics" series, is a series of booklets designed to help you get the basics or foundations about a subject.  Time is one of our most precious resources and as such it does not comeback, for that reason the Amber siblings have created...

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.” - Robbie Smyth, Griffith College Dublin “Offers the reader a concise and very readable tour through the many facets of...

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring...

A collection of short and insightful pointers on the power, potential, and practice of public speaking. Among the many pieces of expert advice in The Essentials of Persuasive Public Speaking is this nugget: "To capture attention, define a problem that keeps listeners up at night."...

The Unparalleled Classic on Speaking With Confidence and Power Now in a Special Condensed Edition Here is Dale Carnegie’s master class on how to speak so that people listen, available in a compact editon. If you want to deliver effective sales presentations, influence clients and customers, and...

The tobacco industry has capitalized on numerous elements of globalization—including trade liberalization, foreign direct investment, and global communications—to expand into countries where effective tobacco control programs are not in place. As a consequence, tobacco is currently the leading...

It started two decades ago with CompStat in the New York City Police Department, and quickly jumped to police agencies across the U.S. and other nations. It was adapted by Baltimore, which created CitiStat-the first application of this leadership strategy to an entire jurisdiction. Today, governments...

This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection...

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated...