Public category: 11599 books

The Smart Guide to Public Speaking will help teens and adults master the art of public speaking. This book teaches the reader how to overcome the fear of public speaking and how to master the art of listening.The books foreword is written by Daniel Hall Creator of, "Speak on Cruise Ships: 8 Easy Steps to a Lifetime of FREE Luxury Cruises"

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational...

The strategies adopted by governments and public officials can have dramatic effects on peoples' lives. The best ones can transform economic laggards into trailblazers, eliminate diseases, or sharply cut crime. Strategic failures can result in highly visible disasters, like the shrinking of the Russian...

In Public Policy: Politics, Analysis, and Alternatives, students come to understand how and why policy analysis is used to assess policy alternatives. To encourage critical and creative thinking on issues ranging from the federal deficit to health care reform to climate change, authors Michael Kraft...

This book addresses topical development issues in India, ranging from land acquisition, poverty alleviation programs, labor market issues, the public-private partnership (PPP) model and fiscal federalism. It offers an Indian perspective on the dynamics of economic development and the impact the country’s...

The book sets out the process of identifying service costs, establishing unit costs, and cost control, all key activities for ensuring VFM and accountability. It is a useful text for those working in a public sector and not-for-profit environment. It translates private sector principles into practical...

Topical and taking a bold stance in the contentious debate surrounding performance in the public sector, this new edition shows readers how performance thinking has a substantial impact on the management of public organizations. Thoroughly revised and updated, this highly successful text,...

This book on Infectious Disease Informatics (IDI) and biosurveillance is intended to provide an integrated view of the current state of the art, identify technical and policy challenges and opportunities, and promote cross-disciplinary research that takes advantage of novel methodology and what we...

This text provides a concise and internationalized restatement of the public value approach, an assessment of its impact to date - in theory and practice - and of its particular relevance to the challenges of public management in a time of crisis and austerity.

Addresses issues relevant to an understanding of the innovation journeys on which public organizations have embarked. If public innovation is defined as a necessary condition for establishing meaningful interactions between the government and society what are the relevant issues that may explain successful processes and forms of public innovation?

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

Having trouble finding a real PR job? Applied for dozens of public relations jobs using traditional techniques and still can’t get an interview? Overwhelmed by too much information and don’t know where to start? PRoactive: The Public Relations Job Hunter’s Guide will help you find and win a...

Successful businesses have spent the past two decades retooling and rethinking how to manage their people better. Most big companies that have survived and prospered in the 21st century view employees as a vital strategic asset. In comparison, the U.S. federal government is a Stone Age relic, with...

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching...