Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
by
Daniel J. Flint, Chris Hoyt, Nancy Swift
Language: English
Release Date: May 6, 2014
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across...