Connecting Theory and Practice
by
Christopher L. Atkinson
Language: English
Release Date: March 20, 2019
Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product,...